The explosive growth in mobile technology is creating huge opportunities for businesses to provide innovative new products and services as well as engage with customers like never before.
We’ve summarised 5 key reasons why we think mobile technologies are a solid strategic investment for your business.
1. Mass Market Adoption
While smart phones were originally only accessible to business users they are quickly becoming main stream and replacing low spec mobile phones with Gartner reporting that smart phone sales grew globally by 72% in 2010. The reduction in handset manufacturing costs over the next few years will see almost everyone with a smart phone, even those in emerging markets. As a result, using mobile applications will become as common as texting is today.
2. Proximity to Users
Smart phones are much more personal than laptop or desktop devices. Users carry their ‘connected’ handset with them at all times. This provides businesses with the opportunity to gain deeper engagement with their target market and deliver their product, service or message, anywhere, at any time.
3. Discoverability
Customers can easily find and download applications through centralized app stores. It is much easier for a business’s mobile application to be found in an app store than it is amongst millions of competitive website on the internet. These new distribution channels allow businesses to engage with and deliver their product or service to more customers, in a shorter period of time and in a convenient manner.
4. User Experience
Mobile applications provide a smooth, focused and personalised user experience. This positive experience enhances the customer perception of that brand and subsequently makes them more likely to pay for their products and services.
5. Unique Opportunities
Mobile devices are becoming more powerful and as a result are providing a broader range of opportunities. Technologies such as augmented reality, location based services and barcode scanning are now available on mobile devices, resulting in a host of new opportunities for innovative products and services that were not previously possible.
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