Today I attended a conference in London by Microsoft entitled ‘The Future of Cloud Development’ with the Keynote speaker being Steve Ballmer himself (http://yfrog.com/jnnj0pj and http://yfrog.com/j3o4uuj) followed by talks on Windows Phone 7, Windows Azure, Windows 7 and Internet Explorer 9.
Paper Bag’s primary interest in this conference was around Windows Phone 7 and Windows Azure which I briefly spoke about as part of my blog on BizSpark.
Steve Ballmer’s talk was honest and interesting. He kicked off proceedings with no hopping or skipping but enthusiastically stating “There’s more opportunity than ever to write interesting software now than at any time I’ve been at Microsoft. The cloud is about new applications, thinking about global problems and global people. People want more intelligent clients, but tied to the power of the cloud.”
Another notable things to mention is that during his Q&A sessions he said that the Windows Phone 7 will be out in two weeks.
Finally to wrap up here is some useful information for anyone interested in publishing Windows Phone 7 apps:
- £67 + VAT for a developer subscription.
- As part of the subscription you can upload an unlimited number of paid apps.
- Up to 5 free apps can uploaded free of charge and there is an associated fee thereafter.
- 70%/30% revenue Share.
- The Marketplace Cloud Service allows you to host apps on a “Try before you buy” policy.
- Microsoft absorbs credit card costs within its 30% cut for apps.